“Built to Shift” with Emily Countryman – Reward Podcast Episode 36

What if the secret to success isn’t holding the line – but knowing exactly when to SHIFT?

Emily Countryman, founder + CEO of weight loss and wellness company Shift Set Go, has never been afraid to rewrite the playbook. In fact, it’s what’s kept her thriving in an industry where even the biggest names – yes, we’re looking at you Jenny Craig—have stumbled. As the weight loss and wellness space gets more accelerated and disrupted, Emily’s agility and clarity continue to set her apart.

In this episode of REWARD: The Podcast of The Trust, our host Ali Brown sits down with longtime member Emily for a candid conversation on reinvention, resilience, and the real grit behind growth. From pivoting her business model to embracing disruption with confidence, Emily’s journey is an empowering reminder that being adaptable isn’t just a survival skill – it’s a strategy.

On this episode of the #REWARDPodcast, you’ll hear:

• How Emily absorbed clients from shuttered competitors and built trust in the midst of market chaos (talk about turning challenges into growth!)

• What navigating a product supply crisis taught her about leadership and long-game thinking

• The real impact of GLP-1 injectables on the weight loss industry – and why authenticity matters more than ever

• Why small businesses can typically be the fastest, smartest players in the room

• Ali and Emily’s candid chat on pivoting through postpartum, pandemics, and business plateaus

• AND the power of staying rooted in your mission, even when everything else is shifting

This one’s for the founders who are ready to lean in, let go, and evolve – again and again.

And, learn more about The Trust and Emily!

• Learn more about The Trust – our tight-knit community for 7+8-figure women entrepreneurs

• Learn more about Shift Set Go

• Follow Emily on Instagram

Connect with us on social using the hashtag #RewardPodcast and share your key takeaways from this episode!