‘Become the Playbook’ with Cathy Savage - Reward Podcast Episode 46
When you realize an entire industry is quietly teaching women to shrink… you decide to build something bigger. For Cathy Savage, a decades-long career in fitness re vealed a troubling pattern: strong women were being encouraged to shrink their bodies, soften their voices, and limit their ambitions.
Watching this play out year after year became the spark for a very different mission — helping women build brands, businesses, and healthier lives designed to last.
Cathy began using her marketing and branding savvy to help female athletes turn their passion into powerful personal brands. Those early mentorship moments have now evolved into her legacy play: the creation of Encore, a longevity-focused program for midlife women, and her Longevity Coach Institute.
In this episode of REWARD: The Podcast of The Trust, founder Ali Brown sits down with Cathy for a candid conversation about longevity and reinvention — not just professionally, but also personally. This episode is a powerful reminder that the ultimate reward isn’t just success… it’s time, vitality, and the freedom to create the lives we desire on your own terms.
On this episode of the #REWARDPodcast, you’ll hear:
How Cathy built her ‘Savage Girls’ brand and challenged the extreme standards dominating the fitness industry
The surprising marketing + negotiation strategies that helped her clients land magazine features and build personal brands
Why midlife wellness requires a *completely different* strategy than what most women have been taught (more hustle is NOT the answer)
Ali’s journey with her own fitness + wellness, and what Cathy taught her to shift
Ali and Cathy’s take on the evolution of the coaching industry… including death of ‘expert’ idolatry
If you’ve been thinking about what your next chapter could look like, don’t miss this conversation.